Quote:
Originally Posted by NewParadigmGuy
No. I just think this car and the promotion of it are completely out of touch with the times. It's like pie in the sky -  even the rich are not shelling out for stuff like this right now.
One of the few car companies that is increasing sales in the current market is Hyundai because they came out with a program allowing the consumer to return the car if they get laid off. Now that's what I would call clever marketing!
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You make a perfect point... but myself growing up in car town USA, we bought cars because of the pie in the sky marketing.
Plus the Lincoln is for the white collar corporate whom has perks for auto expense.
However, someone who doubts their job longevity will buy the Hyundai instead, just as marketed too!