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Old 02-14-2010, 11:48 PM   #1
Project Avalon Administrator
Join Date: Sep 2008
Location: Auckland, New Zealand
Posts: 173
Default Aspartame Re Branded AminoSweet

In response to growing awareness about the dangers of artificial sweeteners, what does the manufacturer of one of the world's most notable artificial sweeteners do? Why, rename it of course and begin marketing it as natural.

This is precisely the strategy of Ajinomoto, maker of aspartame, which hopes to pull the wool over the eyes of the public with its re branded version of aspartame, called "AminoSweet". This is despite the myriad of evidence gained over the years showing that aspartame is a danger.

Visiting their website and their corporate statement it is clear they put profits before anything else - they may value their staff, but they don't appear to care about the integrity of the products they sell or the people they sell it to!

Here is the link to the full article:

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