[burgundia]

Originally Posted by judykott

First we had the DaVinci Code now we have the Givenchy Code
Givenchy combined Pi with futuristic Neo from Matrix and reached Givenchy's constant: 'to smell well everywhere'!

Neurons that convey odors from the nose to the brain’s olfactory bulb have close connections with the oldest areas of the human brain: the limbic system, the region that includes the amygdala, which governs emotions such as aggression and fear, and the hippocampus, which controls memory acquisition. Thus, odors trigger subconscious emotional responses before arriving at the brain’s outermost section, the cerebral cortex, for conscious assessment. What this means, Lundström explains, is that “a great deal of processing odor is done on a nonconscious basis.”

As for the composition, the olfactive director Francoise Dounche was in charge of this new futuristic composition. He designed this neo-explosive fragrance and combined natural ingredients for the first time: bergamot, mandarin, cedar, patchouli and vanilla with synthesis of three molecules (Toscanol, Safraleine and Cosmone(), which makes a completely different base of the fragrance and contributes to a sensational composition. The result is quite special and can be compared with a new dimension created between time and space.

Givauden Laboratories scientists study each sample to crack nature's codes and recreate the flavor or fragrances for commercial use.


These are manufactured molecules using liquid crystal technology.Cosmone, with a rich and intense musky note gives an elegant touch to all kinds of accords.

Safraleine surprises with its spicy saffron freshness. This new note perfectly fits into the fine fragrance’s increasing demand for spicy smells.


. Among them is a highly attractive ionone-floral scent. As Death Valley (California, USA) experienced a century spring with unusual rich blossom activity, Givaudan conducted a specific ScentTrek® to collect the smell of some rarely flourishing endemic plants
Agave X arizonica

Chirality & Odour Perception (Chi ra lite)
Ionones, Irones, Damascones & Structurally Related Odorants






The new dimension of perfume
Thanks to this innovative capacity, we have been the first to create great multisensorial spectacles, including simultaneous digital video on giant screen, open-air perfume diffusion and contemporary dance.


This was the case of "Quintessence" ( 1 : the fifth and highest element in ancient and medieval philosophy that permeates all nature and is the substance composing the celestial bodies 2 : the essence of a thing in its purest and most concentrated form) created with the ballet of the Avignon Opera, for the 50th anniversary(Golden Jubilee) of the Avignon Festival in 1996 and projected for the World Congress of Perfumery in 1998 at Cannes.

Our second olfactive ballet "Sunstone", inspired by the poem of Octavio Paz, has been presented in June 1999 at the W.W.W. convention in Paris and for the Perfume Congress Centifolia in Grasse, October 1999.

An olfactory score in seven sequences(7 chakra's) translating the fragrant ambiances evoked by Octavio Paz's poem, and which gradually entertwine like an olfactive melody, thanks to a new technology of rapid, large-scale diffusion, functioning even in open-air.

Octavia Paz
Octave is the interval between one musical pitch and another with half or double its frequency. The octave "relationship is a natural phenomenon which has been referred to as the 'basic miracle of music,'" the use of which is "common in most musical systems." Octave stands for 8,the octave is sometimes designated P8(coincidence) Also remember that fragrance has references to notes and tones.The octave is occasionally referred to as a diapason. Paz means Peace in english or spanish but comes from Hebrew Gold



In 2000, we did the odorization of the new Holiday on Ice's (32 Degrees) show: "Colors of Dance" that was presented all over the world during 2000 - 2001.

Art and Perfume logo(look familiar)


The body's cables snap,
the soul sails out,
now is the moment we lose our names,
and float along the border-line
between blue and green,
the integrated time when nothing happens
but the event, belonging, communicating.

last paragraph of poem by Octavia Paz the rest can be accessed here http://www.art-et-parfum.com/piersolcad.htm

No wonder we use the term CAPTIVATING when referring to certain scents...