Please, watch this video:
Try it for yourself:
Here is the converter website to convert hexadecimal text:
http://www.string-functions.com/hex-string.aspx
And here is the code on the national ID card from Operation Blackjack Part4, image 15:
74686973206973206e6f742073696d70
6c7920656e7465727461696e6d656e74
The decoded string is:
this is not simp?ly entertainment