This is not out of fear it is about synchronicity between what 'they' may be telegraphing to happen or want to happen. But you certainly cannot deny that the use of marketing is a vehicle to telegraph information, over and above just entertainment, be it for the better or worse.
Spirit = Ether
"Bar Guns" over to the left, "SOS" (maybe May 1st -as pointed out by Kathleen on post #3) over to the right, and "Coming Soon" at the bottom.