Science have been grasping in this direction for years as far as I know, but this field have been too hard to follow for most people and conventional science have been mocking this field a long time now.
I can remember several science magazines years back mentioning incredible stuff down the same road as this one, but those magazines is where the show stops. Almost like the tabloids of science, so to speak.
Unless you read those magazines with an open mind, it just ends up in the shelf or in the bin and forgotten about.
Totally worth watching out for though!