More details about Pi neo
The scent was inspired by The Matrix film, which starred Keanu Reeves as a character called Neo. Accordingly, the fragrance concept is modern, hi-tech and futuristic. It aims to represent another dimension of the person who wears it, and open a door to the world of imagination, cyber-travel and dreams, according to Givenchy.
Pi Neo is described as a bright, “neo-woody” juice, opening on notes of bergamot and mandarin oranges. Its heart features elements of cedar and patchouli; vanilla aspects characterise the base.
Importantly, the scent’s structure (or matrix) is composed of three patented “captives”: Toscanol, Safraleine and Cosmone. These three synthetic notes are said to offer new sensations – and to change the sensorial perception of the scent.
The fragrance flacon is a futuristic, pyramidal shape, topped with a silvery chrome cap. The outer carton features an optical illusion 3-D effect: from a distance it appears to be navy blue; closer inspection reveals it to be pixellated with dots, for a sci-fi graphics effect.
The advertising visual, shot by Sølve Sundsbø, features a male model emerging from a well of white light.
