Ladies and gentlemen, I believe that THE RESIDENTS managed to hack the genetic mind in some corners of mass consciousness. You should really check out some of their stuff.
http://en.wikipedia.org/wiki/The_Residents
In shameless self-propagation, you may wish to take a look at
www.wakersfields.com as it might add to the discussion. That is my personal take on 'stuff beyond the known/usual paradigm'.
You tell me how applicable that is to the 'common man'.